Right message....to the right person....at the right time

Today, most retailers do not have the complete Relevant Personal Marketing system needed to form and deliver the “strong customer loyalty value proposition” noted by the Direct Marketing Association.

Retailers want the gains in revenue, margins & customers that can be achieved with a continuous, personalized, highly relevant communications program.

• Proof of Concept: The success of market leaders such as Kroger and CVS in taking their active loyalty member to 89% has driven other retail chains to seek an effective loyalty program.

• The Standard is Suffering - Newspaper Coupons: Although coupon usage is up 300%, the traditional newspaper method for delivering coupons is suffering from Sunday subscription reductions (as high as 15% for some major papers) while consumer use of the internet and smart phones is growing. “58 percent of respondents believe their coupon use would increase if they could … have it automatically connected to an electronically swiped frequent shopper card” (ICOM 2008 survey).

• Key to Success: “Visibility into customers and their transactions is of paramount importance. A strong loyalty value proposition encourages customers to identify themselves, allow their purchases to be tracked and “opt in” to your electronic messaging stream. The data from your loyalty program drives customized offers and communications. (DMA).

• Effective Programs are Expensive: A study by McKinsey & Company estimated that a loyalty program’s first year can cost as much as $30 million.

Retail Choice’s RPM:

Retail Choice’s RPM solution delivers Enterprise Marketing Management (EMM) including Automated Execution to significantly increase the effectiveness of our clients marketing efforts to their customers. Our marketing automation service platform integrates three major functions that make us different from other providers that simply batch process campaigns off of segmented lists. These features unique to Retail Choice’s RPM solution are:

• The continuous real-time collection of customer purchasing information,
• The use of logic matrices that incorporate business rules, marketing strategies and analytical conclusions to create personalized one-to-one communications
• An offer composition engine to initiate, create and deliver, highly relevant personal offers, promotions, coupons and other marketing messages formatted for any type of media
   

These unique capabilities are linked together through our Interactive Portal that allows for easy collaboration by all stakeholders both internal and external.

• Opt-in Program Creation
  RPM gives the retailer’s marketing group the complete capability to create programs for the loyalty members. In designing programs, the retailer’s marketing group can consider: the revenue associated with manufacturer promotions; satisfying corporate objectives; and the analytics information from Retail Choice. Program designs include: the term, definition of the event that would trigger a message being delivered; and the message content. RPM is capable of handling a large number of over lapping loyalty communications programs simultaneously.

• Opt-in Program Production
  Once one or more programs are input into the system, RPM continuously reviews the member data as it is captured looking for the triggering events. Each and every triggering event identified will cause the Multi-Channel Communications Engine to deliver the personalized message to the member with the triggering event.

Contact us at 218.727.4246 or e-mail us below. We can help you implement a unified processing platform today.

General Inquiries: moland@retailchoicecard.com
Sales: moland@retailchoicecard.com
Strategic Alliances: moland@retailchoicecard.com
Customer Support: customersupport@retailchoicecard.com